Elements and Performance Criteria
- Prepare to develop marketing plan
- Identify key features and benefits of selected fashion design
- Research target market and identify fashion design needs and expectations
- Identify price point and marketing budget
- Identify other relevant details that affect marketing activities
- Establish marketing objectives with required stakeholders
- Research and determine marketing options
- Explore marketing event options and promotional activities that meet legal, ethical and work health and safety (WHS) requirements, and assess their potential effectiveness in marketing selected fashion design
- Explore timing of marketing activities and determine costings for marketing options
- Develop and finalise marketing plan
- Adjust marketing plan to ensure it meets marketing objectives, timing, budget requirements, and legal, ethical and WHS requirements
- Present marketing plan to required stakeholders
- Update marketing plan to incorporate feedback from stakeholders
- Document marketing plan according to industry practices